New Chase Credit Card Marketed With Honor

Responsible credit card use is given its due in a Chase TV spot promoting its new Blueprint card. A man purchases a new diamond ring for the love of his life and presses the “Full Pay” button when completing the transaction. It’s a zeitgeist moment. Buy yes, put it on your credit card, yes, but don’t be foolish and get yourself in debt. That’s life in the credit card biz in 2009.