New Chase Credit Card Marketed With Honor

Posted on November 26, 2009. Filed under: Uncategorized | Tags: , , , , |

Responsible credit card use is given its due in a Chase TV spot promoting its new Blueprint card. A man purchases a new diamond ring for the love of his life and presses the “Full Pay” button when completing the transaction. It’s a zeitgeist moment. Buy yes, put it on your credit card, yes, but don’t be foolish and get yourself in debt. That’s life in the credit card biz in 2009.


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