Pitch the narrative, not just the facts, ma’am.

Posted on January 5, 2010. Filed under: Public Relations Pointers | Tags: |

“Facts tell, stories tell.”

Well-put.

Read that in Starring You! The Insiders Guide To Using Television And Media To Launch Your Brand, Your Business And Your Life, book by Marta Tracy and Terence Noonan.

One key point: it’s often not so much the product that makes the story, but the story behind the product that makes for the winning media pitch.

Personality counts, in other words. The key is to find the unique selling proposition of the product and distill some aspect of that into terms people can understand and appreciate.

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