Free Sex And The Decline Of Modern News Media

Posted on February 1, 2010. Filed under: Politics and Punditry, Public Relations | Tags: , , , , |

As seen on the Internet: the question of the millennium for media, how to get consumers to pay for content they can get for free?

Add value.

Newspapers miss a beat. A close reading of the daily newspaper more than pays for itself if consumers take advantage of the advertised specials, coupons, etc. That’s a benefit – save money – not touted often enough. Maybe newspapers still want to position themselves as having a higher calling than serving the crass needs of the marketplace. Mistake. Crass works. Ask Lady Gaga.

The short answer is that people are not going to pay for what they can get for free, not if they know how to get it for free and it’s not too difficult to obtain. (Lesson learned from the “free sex” revolution, among other consumer-friendly inventions.)

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