The Making Of The Un-Chevy

Posted on June 11, 2010. Filed under: Public Relations, Public Relations Commentary | Tags: , , , , |

William C. Durant, better know as Billy Durant...

Billy Durant, founder of General Motors, Chevy man Image via Wikipedia

General Motors seems to be making a run at getting itself covered by News Of The Weird.

The word “Chevy” is corporately disallowed when referring to the august Chevrolet brand, on penalty of a $.25 per usage fine at GM HQ. So reports The New York Times among a legion of other pilers-on.

Call Me Chevrolet Too.

In keeping with the new corporate un-Chevy policy may we suggest the following communications approach:

Name Chevy Chase, the actor and comedian of renown, as the new brand spokesperson. Mr. Chase could come out to reveal for the first time ever that his real full name is Chevrolet Chase, and would you all be so kind as to not refer to him by the more vulgar and downmarket nickname, Chevy?

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