Triumph Of The Smart Marketers

Posted on October 13, 2010. Filed under: Public Relations | Tags: , , , , , , |

Small businesses need to really look closely at the social media tools at their disposal to grow their businesses.

Foursquare is one such tool, along with Twitter, Facebook and the ever-growing array of new media initiatives that innovative developers are producing

As The Wall Street Journal notes in today’s (October 13, 2010) issue:

“To get noticed, businesses ‘don’t necessarily have to outspend their competition any more. They can outsmart them,’ says Dan Zarrella, social media scientist at marketing-software firm HubSpot Inc.”

In other words, you don’t have to spend buckets of hard-earned money on expensive traditional media channels in order to launch an effective business expansion plan.

I may not be a “social media scientist” such as the above-quoted Dan Zarella, but I’m both an avid student and practitioners of all forms of marketing-driven public relations, especially of the “we can’t outspend them so let’s out-smart them” variety.

We small business owners all pride ourselves on being smarter than the average competitor. Today, more than ever, we can prove it through the use of creatively inspired smart marketing programs.

If you’re a small business owner with a desire to market smarter, let me know. I’d love to talk about where PR can fit into a smarter marketing campaign.

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