‘Beastly’ Reanimation For ‘Newsweek’

Posted on November 13, 2010. Filed under: Public Relations | Tags: , , , , , , |

Controversial Newsweek cover, November 23, 2009

Image via Wikipedia

“[Sidney] Harman, the 92-year-old founder of audio equipment company Harman International Industries Inc., said in a statement, ‘In an admittedly challenging time, this merger provides the ideal combination of established journalism authority and bright, bristling website savvy.'”

The quote: from an Associated Press story, Nov. 12, 2010.

The merger: Newsweek magazine and The Daily Beast. US News & World Report went web-only last week, Newsweek subsumed by the Beast this week. Only Time, of the once seemingly invincible Big 3 of U.S. general news magazines, now still standing on its own two feet.

It was inevitable.

Newsweek on its own was wasting away rapidly, stricken with the usually fatal disease, mediaencia irrelevantcia. On its own, Newsweek might have withered away to candy-wrapper size in another year or two.

Harman will need all the juice he can muster from the Beast — vying to be among the new masters of the media universe — to re-amplify the Newsweek brand.

Bonne chance, Newsweek!

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One Response to “‘Beastly’ Reanimation For ‘Newsweek’”

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