Scenes From A Minnesota Mall On Black Friday

Posted on November 27, 2010. Filed under: Economic Trends, Public Relations | Tags: , , , , , , , |

Bowling in the digital age with Microsoft X-Box 360 Kinetic at Microsoft Store

Bowling in the digital age - a young man gets set to take the Microsoft X-Box 360 Kinetic game for a trial roll at the Microsoft Store at the Mall of America on Black Friday

I journeyed out to the Mall of America on Friday evening — Black Friday, as the day after Thanksgiving is now called in the U.S. — to see what was happening. By the time I got there, around 8 p.m., the biggest part of the shopping day was over. Parking wasn’t too much of a problem.

To my untrained eye, the Mall seemed to be  much busier than on a normal Friday evening. Not to say that it was crowded, but it was certainly bustling with activity — especially for such an advanced hour in a shopping day that kicked off in the wee hours of the morning for many people. The Mall of America opened at 5 a.m., I believe.

Dueling For Holiday Dollars: Microsoft And Apple Go Nose To Nose

Camera in hand, I nosed around the Mall for an hour and a half or so. I was really interested in checking out the new Microsoft Store — it opened in October, situated directly opposite to the existing Apple store along one of the Mall’s indoor avenues. I wasn’t alone in wanting to see the store. It was a late night hot spot. (See pictures.)

Microsoft Store at the Mall of America on Black Friday

Microsoft Store at the Mall of America on Friday, Nov. 26, 2010

Across the way, the Apple Store was getting its fair share of shoppers as well. Beatle-power  was played  up with the early-days Beatles poster in the window display; the minimalistic white decor of the store certainly plays well to the theme of the Beatles’ most famous work, that of The White Album.

Macy’s Wants To Make You Believe

You’ve got to believe in the holiday season if you’re a retailer, and Macy’s makes that message explicit in its theme for the season. Store traffic seemed relatively muted, but then again, it was nigh on to 9:30 p.m. by the time my path finally led me to the Macy’s neighborhood.

You can believe in the holiday season at Macy's this year

You can believe in the holiday season at Macy's this year

Conclusion: based on purely empirical evidence, I’d say that the consumer society is alive and well in America this holiday season. I don’t know how successful Apple and Microsoft were at converting lookers into customers with their hot new electronic toys, but they sure had plenty of potential prospects crowded into their stores.

I’m interested in the retail market.  I plan to do a few more forays into the field this season. If you’d like to come along — metaphorically speaking – I’d be glad to have you as a blog visitor. And of course if you have any comments, please feel free to comment away. I’m curious to know what you think both about what I’m doing and about the retail business in general this holiday season.

Update Mall traffic was strong throughout the Twin Cities on Black Friday according to this article in the St. Paul Pioneer Press Black Friday Strikes Gold.

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Bowling in the digital age by Doug Hovelson is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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