Sign O’ The Times Ahead At Macy’s

Posted on July 15, 2012. Filed under: Doug Hovelson Photography, Minneapolis, Public Relations, Retail | Tags: , , , , , , |

Window display from Macy's, back-to-school-theme "Social Studies," mannequins sporting colorful fall fashion; photo © Doug Hovelson 2012

Macy’s window display “Social Studies” heralds back-to-school retail season – at the downtown Minneapolis Macy’s

Colorful window display at the Minneapolis Macy’s in mid-July, the youth look for fall.

Abreast with the unveiling of the new fall fashion themes at Macy’s is the news today that retail sales in the U.S. slowed across a broad swatch of industry segments recently. Seen as a sign of economic downshifting – again! Retail sales fall – Reuters.

Humpty-Dumpty II, also known herein as the American economy, suffers from post-traumatic stress syndrome. Every loud bang in the global economy sends HDII scrambling for cover. Incoming! What’s to be done? Stick to your knitting, amp up the emphasis on vivid colors and dramatic imagery, shoot for the youth market — the kids will be alright — they still need to make brave fashion statements no matter what the economic situation. Can the kids put HDII back together again? We’ll see.

Meanwhile, enjoy the creative merchandising show from retailers like Macy’s.

[Editor’s note: the writer not once mentioned Lady Gaga in this fashion-forward piece.]

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