Social media: love is not enough for most businesses to live on

Posted on February 6, 2014. Filed under: Public Relations, Public relations practices, Social Media | Tags: , , , , , , |

Strikes me that one of the hardest things for companies to do is to do social media properly from the inside of the company.

So natural to use the time/digital space to talk about the company and its wonderful culture, accomplishments, etc. But is that of real interest to the readers companies most want to attract?

Employees and their families, company “friendlies” – the “choir”  — naturally like to see that. If that’s the target audience, fine.

Detached observers, such as prospects, probably want to see something else – content that makes them think, entertains them, inspires them, informs them, hits them where they live.

Content such as journalists, and outsiders such as PR agencies and freelancers, produce.

It’s great to be loved by those who know you. Even better for businesses to be loved by strangers who may want to do business with you.

More on the subject here, from an MIT study: If You Like It They May Not Come.

I like to help people get the most for their marketing and PR money. If you think you could use some help making your social media strategies more effective, maybe we should talk. I’m almost a certified outsider, journalist, agency guy and freelancer all in one. I’m at Doug Hovelson or simply respond to this post.

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