Doug Hovelson Weblog

Nothing But Blue Skies Ahead — A Seasonal Update

Posted on April 28, 2015. Filed under: Public Relations | Tags: B2B Public Relations, Big Thunder Public Relations, brand identity, business writing, business-to-business public relations, education marketing, email marketing, Minneapolis public relations agencies, white papers |

Much has happened since we last met, was it in January (that “month of empty pockets,” as Colette calls it).

Last week saw the last snowflakes of the season, so I ordain. (Not that the weather gods pay much heed to me. But still, it’s time for winter to take a breather.)

Revved Up About Transmissions

Although, speaking of winter, I did write up a white paper contrasting the mechanical and operating characteristics of the two main types of transmissions for snow blowers – the continuously variable transmission (CVT) and the friction-disk transmission.

CVTs emerged as the up-and-coming winner, but not just because my client produces them. They are a superior technology, as the white paper illustrated – and as proclaimed by one of the foremost industry bloggers, James Sikkema. (If you do anything in the outdoor power equipment space, you need to know Sikkema, a Wisconsin blogger whose influence rivals that of Consumer Reports.)

To get the white paper into the hands of consumers, I used a national newspaper syndication service as a primary media relations tool. The syndicated release generated a blizzard of placements in newspaper-related outlets across the country, even penetrating sun-drenched states like Texas and Florida. Good leisure-time reading for the snow birds down there!

Educating The Educators

I’ve also been busy on the education beat, producing and distributing a series of email marketing newsletters for educators in various states. Did you know there are 3.5 million teachers in the United States? My client hasn’t worked up the budget as yet to reach all of them via email, but it’s a goal. Working on this account has opened my eyes to the tremendous market that is education today, especially in edutech – an area of great activity in Minnesota.

I’ve rambled on about a few things I’ve been working on of late. The point I hope to make is that I’m still out here, available for project work and/or something more substantial should the need arise.

As always, I am here to serve. Contact me anytime at Doug Hovelson. Comments welcome too!

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